Keywords everywhere for dummies
In fact, there’s a way of dividing keyword intent into some categories. Users who are googling it are after information, not necessarily a product.
It’s easy to assume that this KW is very vague and broad, so the intent is to understand more about the subject. To find it, marketers use a little trick: they google the specific KW and then keep an eye on what comes up. By doing that, you can get how Google understands that certain expression.įor instance, if you Google “ Digital Marketing”, you will find many guides on what, why, and how. It’s time to select the best ones.įor that, you will need to analyze the competition, the commercial potential, and the user intent behind all those sentences. So, you’ve come this far and already have a list of ideas for KWs. Because the higher the competition is, the more chances you have of converting when using that KW. If, however, the popularity is low, almost nobody is trying for them.īut that’s a little tricky. If the term is too popular, many big companies are already optimizing for them. This popularity, in other words, can mean “difficulty.” Basically, it’s telling you how hard it is to rank for those keywords.
#KEYWORDS EVERYWHERE FOR DUMMIES HOW TO#
Here’s a step-by-step on how to use Google KP to find keywords.įirst off, you will need a Google Ads account.
#KEYWORDS EVERYWHERE FOR DUMMIES FREE#
For this article, we’re using Google Keyword Planner because it’s free and easy to use. What are you trying to sell? Brainstorm some words that describe what you do.Īfter you’ve done that, you will have a small list of terms and keywords. We’re talking about your mission and goal as a company. Initially, you have to ask yourself a couple of questions about your company and then develop some ideas. But the KW research begins way before that. More specifically, some SEO tools.ĭon’t worry about which one to use right now because we’re going to walk you through the most relevant ones later on. Now, it’s time to understand how you can do it.įirst of all, you will need some Digital Marketing tools. So, you already know what keyword research is and why it’s essential for your plan.